For PSI Technologies, I’ve designed numerous social media assets — from eye-catching posts and banner sets to short-form videos — to support campaigns, product launches, and events. All creative is built to brand, optimised for platforms like LinkedIn, Instagram, and X, and tailored to their engineering audience to drive visibility and engagement.
PSI Technologies
EL Greco Portsmouth
Overview
Client: El Greco, a family-run Greek restaurant in Portsmouth
Services: Instagram & Facebook management • Email marketing • Web development • Content production & influencer collaborations
Website: www.elgrecoportsmouth.co.uk
Since 2023, I’ve partnered with El Greco to grow their digital presence and turn online attention into table bookings. From day-to-day social content to email campaigns and a refreshed website, I’ve built a joined-up funnel that showcases authentic Greek cuisine and keeps regulars coming back.
What I do
Content production (in-house)
All photography and video created using a DSLR camera, iPhone, and DJI drone where appropriate (e.g. venue aerials and location context).
Short-form video/Reels, hero dish shots, team stories and ambience clips tailored to each channel.
Social media management (Instagram & Facebook)
Plan and publish a consistent content calendar focused on dishes, specials, events and behind-the-scenes prep.
Create short-form video, photography and Reels to boost reach and engagement.
Community management: reply to messages, handle enquiries and encourage reviews.
Always-on promotions for key moments — lunch deals, seasonal menus, bank holidays and local events.
Email marketing
Design and send branded newsletters with offers, new menu launches and event announcements.
Build and segment the mailing list to improve open and click-through rates.
Automations for welcomes, birthdays and lapsed customers to drive repeat visits.
Web development
Modern, mobile-first site with clear menus, opening hours and booking links.
Performance and SEO housekeeping: fast load times, structured data, menu schema and local SEO basics.
Ongoing updates for seasonal menus, photography and event pages.
Highlights
Strong, consistent brand voice across channels that reflects El Greco’s warm, family atmosphere.
Increased audience engagement through video-led content and timely offers.
Streamlined path from post → email → website → booking, improving conversion and repeat custom.
A website that’s easy to update, optimised for local search and built for speed on mobile.
Tech & tools
Wix, Meta Business Suite, Canva/Adobe, Capcut, MailerLite/Mailchimp (as appropriate), Google Analytics, Google Search Console, booking integrations.
Vet HR
Sector: HR services for veterinary practices
Services: Brand identity • Logo & colour palette • WordPress website • Copywriting • On-page & technical SEO • Local & industry SEO strategy
Website: www.vethr.co.uk
Overview
VET HR needed a credible brand and a website that speaks directly to practice owners, clinical directors and practice managers. I built the identity from the ground up, launched a fast, trustworthy WordPress site, and implemented an SEO strategy focused on high-intent searches in the veterinary HR niche. The result: strong visibility for HR queries specific to vet practices and a clear path from discovery to enquiry.
What I delivered
Brand & identity
Bespoke logo suite (primary, stacked and favicon marks) for digital and print.
Colour palette and typography system balancing clinical professionalism with approachability.
Tone-of-voice guidelines tailored to compliance-led HR content without sounding legalistic.
WordPress website
Lightweight, mobile-first build with accessibility best practice (semantic headings, ARIA where needed, high contrast).
Conversion-ready structure: service pages, sector proof, FAQs, resources and clear CTAs.
Editable blocks so the client can publish updates quickly without breaking design.
SEO strategy (designed for veterinary HR)
Keyword strategy targeting veterinary-specific HR pain points (rota management, locum contracts, TUPE in vet practices, disciplinary procedures, CPD policies, etc.).
On-page SEO: schema markup (LocalBusiness/ProfessionalService, FAQ), internal linking silos by service area, optimised meta data and headings.
Technical SEO: fast page loads, image compression, caching, XML/HTML sitemaps, clean permalink structure.
Content plan: evergreen guides and policy explainers for vets, plus news posts aligned to regulatory updates.
Local & industry signals: Google Business Profile optimisation, citations in veterinary directories, and case-study markup.
Impact
Noticeably stronger rankings for HR terms specifically within the veterinary sector, increasing qualified enquiries from practice decision-makers.
Improved click-throughs thanks to rich results (FAQ and review snippets) and clear meta messaging.
Reduced bounce and higher time-on-page from clearer information architecture and faster load speeds.
Tech & tools
WordPress (Elementor), GA4, Google Search Console, schema markup, performance caching/CDN, SEO, image optimisation.